Atlanta's Last Gold Broker Closing Their Doors
ATLANTA - After 5 years of doing all they could to make sure local consumers would receive fair market value when selling their gold and jewelry - Gwinnett Gold Brokers is closing their doors.
The company is not giving up or even giving in. The Greater Atlanta gold and jewelry resale market has simply reached the natural depletion point that has been forecast all along. It's simply time for the company to move onto more emerging, more evolving markets.
"If individuals in Gwinnett or Greater Atlanta
have gold they need to sell but nobody
wants to treat them fairly - they need to
call Mr. Martin, Atlanta's original
gold broker, at (404) 759-7277.
Mr. Martin vows to find a way for
people to receive what they deserve
for their jewelry, precious metals
and other family valuables."
Just over five years ago, in 2008, when yet another economic downturn began tearing into American households, families had very little left to fall back upon. This time, they had to consider liquidating things they had hoped they themselves would pass on to future generations. In many cases, it simply had never crossed their minds that they would ever have to sell the family heirlooms, keepsakes and valuable antique jewelry - no matter how bad things might get. Individuals and heads of household were forced to sell the valuables that seemed to be part of the very core of local families.
But a great deal of money was needed immediately to keep the households going, so it was off to the shops of those who advertised they pay "Top Dollar" for such things at such times. Unfortunately, things went from bad to worse when desperate consumers suddenly realized that these small stores all seemed to share the same goal - which was to pay people only 20 to 40 percent of fair market value for that which meant so much to them. These many stores which all seemed to sprout up on just about every corner over night - all seemed to be out for the jugular. Another thing these stores had in common was that they were almost all very bad at convincing people that their valuables were not very valuable at all. In some cases, it was simply embarrassing.
However, the story changed dramatically once their search took to the internet. Just about every search ended with good news once Gwinnett Gold Brokers appeared in their search results. GGB was the first company to quote consumers over the phone. Soon, competitors would have to follow suit if they were to do business at all. And they would all have to meet the 80 to 85% of market value that GGB pays customers as well. Originally, many people had to travel all the way to the Mall of Georgia to do business directly with the brokers - but it wasn't long before paying fair market value was the norm for buyers who wanted to stay in business.
For 5 years, families who were forced to sell their most treasured possessions were returning home with enough money to take care of the things they needed to and still had some left over. A good portion of GGB's customers left with tears in their eyes and a warm sigh of relief in their hearts. A good portion even hugged the brokers on their way out the door.
Gwinnett's gold brokers did well too because they received a good portion of the market's business as word spread that there was a place to be treated honestly and fairly when selling what one really didn't want to sell. Many of GGB's customers were repeat customers or brought friends and family members with them soon after their first visit.
Today, most of the gold buyers have closed their doors because most of Atlanta's residents have already sold what they had to, when they had to. And the fair market value isn't anywhere near what it once was.
The folks at Gwinnett Gold Brokers are moving on to a much different market that serves the families of Greater Atlanta in a much different way.
But they vow to help where-ever and when-ever they're needed. If individuals in Gwinnett or Greater Atlanta have gold they need to sell but nobody wants to treat them fairly - they need to call Mr. Martin, Atlanta's original gold broker, at (404) 759-7277. Mr. Martin vows to find a way for people to receive what they deserve for their jewelry, precious metals and other family valuables.