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Hapeville Chevrolet Dealers
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A recent study of Atlanta area car buyers who purchased their vehicles since the beginning of 2011 shows one significant trend. The data collected overwhelmingly indicates that those who purchased vehicles from Superior Chevrolet of Atlanta actually paid a significant amount less than other car buyers who bought elsewhere.
Upon a closer look into exactly why the Chevy Dealership was able and willing to offer their customers much lower pricing than their competitors, the answer turned out to be quite simple.
Superior Chevrolet is NOT an Enormous, Monster, Mega Dealer with unimaginable overhead. The dealership is what many in the automobile industry would describe as a "GoldiLocks" sized dealer or one of optimal size. They are able to function in virtually every aspect of business that their larger competitors operate in.
We've also learned in our research that there are generally two distinct types of car buyers. Those who go straight to the largest car lots they can find, under the assumption that the more cars a dealer has on their lot - the lower the price will be. This is a false assumption that Superior Chevrolet has clearly put to rest.
The second type of car buyers is prefer personalized attention and service well after their purchase. Personalized service is the reason that "GoldiLocks" sized dealerships have such a large and dedicated customer base. Superior Chevrolet seems to be defining a new type of car dealer in the automobile industry. One that combines the lowest price possible with excellent extended customer service. Hopefully, other car dealers are taking notice of this bold and unique innovation - especially in these harsh economic times. Superior Chevrolet is simply a car dealer who's decided to work much harder and their customers are recognizing the extra effort.